THE ART OF BEING INTERVIEWED
INTERVIEWS : WALKING ON A RHETORICAL TIGHTROPE
A press interview is a difficult exercise and requires ample preparation. To effectively cope with journalists, it is important to analyze their objectives and be ready to deal with trick questions. Different techniques must be used depending on the interview situation and medium of communication involved (web, radio, print, television …).
UNDERSTAND
WHAT JOURNALISTS ARE LOOKING FOR, AND HOW THE PRESS OPERATES
THE MESSAGE ONE WISHES TO CONVEY AND HOW TO REACH ONE’S OBJECTIVES
HOW TO RESPOND WHATEVER THE SITUATION
PRACTICE
UNDERSTANDING THE KEY ASPECTS OF MEDIA TRAINING
IN FRONT OF A MICROPHONE AND CAMERA IN ORDER TO WORK ON YOUR IMAGE
APPEARING SINCERE AND CONVEYING THE CORRECT IMPRESSION
IMPROVISING WHEN FACED WITH COMPLEX QUESTIONS
UNDERSTAND
WHAT JOURNALISTS ARE LOOKING FOR, AND HOW THE PRESS OPERATES
THE MESSAGE ONE WISHES TO CONVEY AND HOW TO REACH ONE’S OBJECTIVES
HOW TO RESPOND WHATEVER THE SITUATION
PRACTICE
UNDERSTANDING THE KEY ASPECTS OF MEDIA TRAINING
IN FRONT OF A MICROPHONE AND CAMERA IN ORDER TO WORK ON YOUR IMAGE
APPEARING SINCERE AND CONVEYING THE CORRECT IMPRESSION
IMPROVISING WHEN FACED WITH COMPLEX QUESTIONS
Designed for :
Senior executives, especially executive committee and board members, managing directors, chief communications officers, senior customer relationship officers, senior sales executives. Politicians, spokespeople, diplomats, senior civil servants.
Course length :
Price :
Langages :
MINIMUM 4 HALF-DAYS
QUOTES AVAILABLE ON REQUEST
FRENCH AND ENGLISH
Course length:
MInimum 4 half-days
Price:
quotes available on request
LANGuages :
FRench and english